Ludlow Country Club in Massachusetts was facing a financial crisis, with low membership due to neglected golf course maintenance when they hired IGM to help them. Working closely with the Club leadership, IGM developed a plan and budget to turnaround the course. By the end of the 3-year contract term, Ludlow Country Club could not be happier, with membership growth from about 265 to 400.
Since the appearance of the Covid 19 virus, we have all seen our lives and livelihoods upended to some extent. As a golf course maintenance contractor with clients across the country, IGM has seen every course challenged in its own way. While some golf courses remained open, with new safety protocols, others closed according to area regulations. Now that parts of the Country have begun opening again, we are all facing a new normal.
IGM West Coast Regional Manager Jon Dodds has always known he wanted to work outdoors. At age 13, he took up golfing, and his pleasure in the game has never waned. Though his adolescent goal was to be a professional golfer, in college he turned his attention to turf management. That decision has kept Dodds on golf courses and working outside ever since.
IGM has golf course maintenance contracts in various regions of the country, so they have demonstrated expertise in managing different climate, seasonal, and water conditions. As Gano says, “Golf courses are – or should be – beautiful, natural environments, and many of us are in the business because of our love for the outdoors and agriculture.”
Golfers have many reasons for playing the game: networking, competition, challenge, or love of the outdoors, among others. Savvy golf course owners and managers want to capitalize on those reasons, both to attract new golfers and retain existing club members. How do you set your golf course apart and become the golf course of choice?
